The most impactful summit for marketing and growth leaders.
Join us for a day of thinking more holistically about your customer experience and making it your brand’s #1 differentiator. Walk away with actionable strategies that will help you prioritize and pinpoint where to focus for better engagement.

Focus

Learn where to prioritize within your customer experience and how to start.
It can be overwhelming to assess your entire customer experience and determine what’s going to give you the biggest Return on Experience (ROX).

connect

Join other senior growth and marketing leaders from industry-leading brands.
Network with 200+ experienced marketers with shared business challenges, needs, and the desire to learn and evolve their CX approach.

grow

Strengthen your connection with your customers as well as your immediate and long-term CX strategies.
The insights and trends shared at CX Midwest will directly inform and help you shape a customer-centric, future-focused approach.
hear from industry experts & leading brands

Speakers

Learn how to

GO TO MARKET STRONGER

Get insights and inspiration for thinking more holistically about your brand's customer experience. Speakers and panelists from industry-leading brands will address key topics and CX challenges facing companies today.
ONE DAY. COUNTLESS INSIGHTS.

Agenda

  • 8:00 AM
    Check-in, breakfast, networking
  • 9:00 AM
    Kickoff
  • Keynote: Experience Innovation: The New CX Imperative
  • Panel Discussion: Crafting Your Customer Experience. Strengthening Your Brand’s #1 Competitive Advantage
  • BOLDtalks: Transformative Insights Start with a Deep Respect for the Customer
    See Details
    Customer expectations are constantly evolving, and brands need to understand those expectations to adapt and stay ahead. Tom Audette, Senior Director of Enterprise Digital Marketing at Andersen Corporation, and Julia Testa, SVP of Strategy and Insights at Bold Orange, will share the story of how Renewal by Andersen approached a comprehensive CX discovery initiative to uncover game-changing customer insights that are guiding the transformation of their customer experience. You’ll learn actionable strategies that will help you better understand your customer and deliver on their expectations.

    BOLDtalks: The world is moving fast, so join us for 20 minutes of impact. These bite size sessions of learning will focus on providing you real-life insights, applications, and take-aways from leading brands around topics critical to driving market leading customer experiences.
  • BOLDtalks: Fueling Customer Loyalty with Data, Technology and AI
    See Details
    Kwik Trip is pioneering a future where personalized experiences fuel customer loyalty. Join Katie Marti, Kwik Trip's marketing automation leader, as she unveils their secret sauce: activating the trifecta of Data Cloud, Marketing Cloud, and AI to transform every touchpoint into a relevant, revenue-generating opportunity. You’ll learn how Kwik Trip unlocks the power of data to personalize the customer journey and drive growth across their portfolio of businesses.

    BOLDtalks: The world is moving fast, so join us for 20 minutes of impact. These bite size sessions of learning will focus on providing you real-life insights, applications, and take-aways from leading brands around topics critical to driving market leading customer experiences.
  • Lunch
  • Panel Discussion: Fostering an Innovation & Growth Mindset: Enabling Market Opportunities and Building Stronger Outlooks
  • BOLDtalks: Walking the Walk: How Red Wing Shoes Builds Authentic Connections in the Modern Age
    See Details
    Despite the acknowledged importance of skilled trades, substantial gaps endure in employment, with a ratio of one person entering for every five exiting. Projections indicate that by 2030, the construction industry in the USA alone will encounter over five million unfilled positions. Red Wing Shoe Company aims to tackle these obstacles by providing footwear tailored for skilled workers, while also remaining attuned to consumer demands in footwear overall. Join Red Wing Shoes' Chief Marketing Officer, Dave Schneider, as he discusses the brand's progression and how they work to sustain relevance in a dynamic market by seamlessly integrating traditional with digital advancements. Dave will provide valuable insights and actionable strategies for brands confronting similar challenges.

    BOLDtalks: The world is moving fast, so join us for 20 minutes of impact. These bite size sessions of learning will focus on providing you real-life insights, applications, and take-aways from leading brands around topics critical to driving market leading customer experiences.
  • BOLDtalks: Storytelling That Ensures Impact
    See Details
    In her session, Meredith will demystify the “fuss” about storytelling and share her go-to framework for practical storytelling to inspire change amongst even the most skeptical stakeholders. No more Frankensteining decks—you'll approach your next “update” with swagger to make a lasting impact.

    BOLDtalks: The world is moving fast, so join us for 20 minutes of impact. These bite size sessions of learning will focus on providing you real-life insights, applications, and take-aways from leading brands around topics critical to driving market leading customer experiences.
  • Closing Session


  • 4:00 PM
    Happy Hour
A few of the leading brands in the room

Attendees

What you should know

FAQ

  • How can I buy tickets, and what forms of payment are accepted?
    Tickets can be purchased online via our registration page. All major forms of payment, credit, or debit, are accepted. 
  • How are tickets delivered, and can I use my phone for mobile ticketing?
    Tickets are entirely virtual. If you completed registration and purchased a ticket, simply check in at the event to receive your name tag and lanyard. 
  • Can I purchase my ticket on-site the day of the event?
    Tickets cannot be purchased on-site. All tickets must be purchased online ahead of the event.
  • Is there a virtual option for the event?
    This is an in-person only event. A virtual option is not available this year.
  • Is there parking available at the venue?
    Metered street parking is available around the venue. There is also a parking ramp located one block away at 201 2nd St SE, Minneapolis, MN 55414. 
  • What is the event attire?
    We recommend business casual attire.
  • Is there a wheelchair accessible entrance?
    Yes, the main door at the venue is wheelchair accessible. 
  • Who is eligible to attend this event?
    This year's event is open only to senior growth and marketing leaders from brands and businesses. This is not an agency event. Bold Orange reserves the right to deny entry or decline admission to those who do not meet this criteria.
  • What is the refund policy?
    All purchased tickets are final. No refunds will be offered.
event location
THE MACHINE SHOP
300 2nd Street SE, Minneapolis, MN 55414
Hotel recommendation
The Canopy Hotel
708 S 3rd Street, Minneapolis, MN 55415
CX Midwest 2024