Speakers

• Keynote
  Brian Solis
  Author & Speaker


Keynote
Brian Solis
Author & Speaker
Brian Solis has been acclaimed as "one of the greatest digital analysts of our time." He is also a world-renowned keynote speaker and an award-winning author of eight best-selling books, including his latest work, "Lifescale: How to Live a More Creative, Productive, and Happy Life." In this book, Brian addresses the challenges of navigating a world saturated with constant digital distractions. His concept of "Lifescaling" offers readers a framework to overcome the unforeseen consequences of digital living.

For nearly 30 years, Brian has dedicated himself to studying and influencing the impact of emerging technology on both business and society. His extensive research and writings empower executives and everyday individuals alike to comprehend the intricate relationship between technological evolution and its effects on humanity, as well as the role each person plays in this ongoing transformation. Through his work, Brian assists leading brands, celebrities, and startups in developing innovative digital transformation strategies.
• Jennie Weber
  Chief Marketing Officer
  Best Buy


Jennie Weber
Chief Marketing Officer
Best Buy
Jennie Weber is the chief marketing officer for Best Buy Co. Inc. In this role, she is responsible for creating compelling marketing, driving the retail ad business and designing experiences customers will love. She oversees brand strategy, planning, creative, Best Buy Ads retail media network, and store and digital design.

Jennie has more than 25 years of marketing and design experience, including leadership roles in ad agencies, category marketing, brand marketing and end-to-end customer strategy. She joined Best Buy in 2005 and most recently held the role of senior vice president of customer experience and insights. She also serves on the board of directors for the Best Buy Foundation.
• Andy Lopez
  SVP & Head of Marketing
  Behr Paint Company


Andy Lopez
SVP & Head of Marketing
Behr Paint Company
Andy Lopez is a seasoned marketing professional with a passion for brand strategy and innovation. As the senior vice president and head of marketing at Behr Paint Company, Andy leads a multifaceted team responsible for driving the brand's growth and visibility. With over 75 years of history, Andy champions the BEHR legacy while spearheading initiatives to engage both DIYers and professionals. Collaborating closely with The Home Depot, he leverages strategic partnerships to enhance retail experiences and grow market share. Andy's expertise spans across media, social, PR, digital marketing, e-commerce, creative services and consumer research—ensuring BEHR remains a trusted name in the paint industry.
• Pam Kermisch
  Chief Customer Growth Officer
  Polaris Inc.


Pam Kermisch
Chief Customer Growth Officer
Polaris Inc.
Pam Kermisch is the chief customer growth officer for Polaris Inc. She joined Polaris in 2015 and is responsible for helping deepen Polaris’ relationships with its existing valued customers, while also expanding brand awareness and connecting with new consumer bases. Polaris aims to increase its customer base by nearly 50% in the next ten years, and Pam’s role will help enable that by enhancing the company’s knowledge of its customers, connecting with them in relevant ways and educating a changing customer base on the opportunities and outdoor experiences powersports offer.

Prior to Polaris, Pam spent nearly 19 years with General Mills, leading integrated marketing for beloved brands such as Cheerios, Lucky Charms, Betty Crocker and Yoplait. She led key strategic efforts such as Box Tops for Education, expansion in multicultural marketing partnerships and licensing. She believes everything starts with a deep understanding of consumers and brands. Pam has led brand activation through direct/CRM, advertising, promotion marketing, PR/influencer, digital/social, experiential and shopper marketing.

Pam is a board member of The Shyft Group and Greater Twin Cities United Way. She serves on the University of Arizona Eller School of Business Marketing Advisory Board and is a judge for Minnesota high school DECA, an organization that prepares emerging leaders and entrepreneurs in business.
• Dave Schneider
  Chief Marketing Officer
  Red Wing Shoe Company


Dave Schneider
Chief Marketing Officer
Red Wing Shoe Company
Dave Schneider provides leadership of the global marketing practice for Red Wing Shoe Company as chief marketing officer with responsibilities for building long-term brand equity and driving profitable, short-term revenue across the company’s portfolio of purpose-driven brands and its multichannel distribution network. Reporting to Chief Executive Officer with oversight of brand management, traditional/digital marcomm, ecommerce, retail experience, brand protection and corporate comms, Dave leverages meaningful consumer insights to drive a differentiated experience that is enabled by technology and informed by data/analytics.

Prior to Red Wing, Dave held senior leadership positions at a variety of corporate marketing organizations in the Fortune 500 including MillerCoors, Dell, State Farm, Lowe's, McDonald's and AT&T.
• Jillian Swift
  Chief Marketing Officer
  Pentair Pool


Jillian Swift
Chief Marketing Officer
Pentair Pool
Jillian Swift is chief marketing officer for Pentair Pool, a leading company committed to helping the world more safely and sustainably enjoy water, life’s most essential resource.

With 20 years of experience, Jillian brings a proven track record of running effective, high performing marketing programs. In her current role, she is responsible for transforming Pentair Pool’s marketing culture by driving customer centricity, brand strategy, digital transformation and employee engagement.

Prior to joining Pentair Jillian began her marketing journey with Penton Media, where she quickly advanced to a managerial role overseeing top accounts including the American Red Cross, Emerson and The Hartford. As the head of marketing for the global dessert ingredient provider PreGel in North and South America, she helped secure the company as the leader in the frozen yogurt ingredient industry.

Jillian also held multiple leadership marketing roles at Electrolux, where she contributed to aggressive aftermarket growth, exceptional customer experience and brand storytelling for top brands including Frigidaire, Eureka and Sanitaire.
• Rob Webb
  President
  Onward Ventures


Rob Webb
President
Onward Ventures
Rob Webb is an experienced health care executive and board member, and an advocate for innovation in long-established industries. Most recently, he spent 19 years with UnitedHealth Group in several executive roles, including the CEO of Optum’s consumer and specialty network businesses for 10 years, and the president of UHG Ventures for 9 years. He is currently the president of Onward Ventures, a venture studio focused on driving innovation in health care and other industries.

Rob currently serves on the boards of Amwell, Ardent Health, Collage Rehabilitation Partners, Delmec Ireland and The Kellogg School Health Care Advisory Board. He has held board roles for fast-growing, innovative health care businesses, including Symphonix Health, Sanvello, Naviguard, Bind Insurance (now Surest), Level2 and others.
• Amanda Teder
  EVP, Marketing
  Generac Power Systems


Amanda Teder
EVP, Marketing
Generac Power Systems
Amanda Teder joined Generac as executive vice president of marketing in November 2022, coming from Michelin where she served as vice president of consumer marketing. Previously, Amanda held multiple leadership roles at Procter and Gamble over almost 20 years, including leading North America Oral-B and leading North America retailer marketing across the company’s brands and retailers.
• Terry O'Neil
  Managing Director, Head of Embedded Payments & Strategic Growth
  Citibank


Terry O'Neil
Managing Director, Head of Embedded Payments & Strategic Growth
Citibank
With decades of experience in consumer financial services spanning payments, product management, marketing, partnerships and consumer strategy, Terry leads the team charged with expanding and redefining the Citi Retail Services suite of point-of-sale lending products. Prior to his current role, Terry was the chief marketing officer for CRS and led co-brand products, strategic marketing and analytics for the business. His Citi tenure also includes serving as head of proprietary products for Branded Cards.
• Tom Audette
  Sr. IT Director, Enterprise Digital Marketing
  Andersen Windows


Tom Audette
Sr. IT Director, Enterprise Digital Marketing
Andersen Windows
Tom Audette is the senior IT director of enterprise digital marketing for Andersen Windows. Tom joined Renewal by Andersen in 2012 as the first digital leader in the company, and over the next 11 years grew the digital marketing practice into the leading demand channel for the Renewal by Andersen retail network. During that time, he also led the modernization of RbA’s customer experience management and online reputation platforms, and the development of a national performance-based lead generation program for their network of independent retail affiliates. The teams he leads drive digital demand across key strategic customer audiences—both homeowner and trade professionals; deploying online personalization strategies, connected customer journeys and marketing automation and advanced visualization technologies, with an objective of becoming a world-class customer experience company.
• Katie Marti
  Marketing Automation & Data Analytics Lead
  Kwik Trip


Katie Marti
Marketing Automation & Data Analytics Lead
Kwik Trip
Katie leads the marketing automation and data analytics team at Kwik Trip, Inc., a role that empowers her to collaborate with marketing, category management, credit, information technology and other departments across the organization to create and evolve customer-centric initiatives. A seasoned marketing professional with 14 years of experience, her passion lies in creating connected customer experiences within the Kwik Rewards loyalty program, where she and her team leverage data to provide insights and inform strategies for optimal performance—ultimately driving engagement and personalization at scale.
• Meredith Clause Jurek
  Former CMO, Chief Articulator
  Storycore


Meredith Clause Jurek
Former CMO, Chief Articulator
Storycore
With more than 25 years of strategic marketing and business leadership under her belt, Meredith has turned her passion for influencing audiences, driving organizational change and effective storytelling into her full-time focus. Meredith calls on her experience as a former CMO (Anytime Fitness), VP of marketing (Regis Corporation/Supercuts), and leadership roles at Best Buy Corporation to guide clients' strategic messaging to both internal and external audiences.
• Margaret Murphy
  Founder & CEO
  Bold Orange Company


Margaret Murphy
Founder & CEO
Bold Orange Company
Margaret believes fostering authentic human connections is the single most important driver of business and societal progress. She is the Founder and CEO of Bold Orange, a human connections company focused on modernizing the way brands connect to their customers through more relevant, personalized marketing. Prior to Bold Orange, Margaret was president and COO of Olson, the Twin Cities’ largest marketing agency at the time.