The most impactful summit for marketing and growth leaders.
Join us for a day of thinking more holistically about your customer experience and making it your brand’s #1 differentiator. Walk away with actionable strategies that will help you prioritize and pinpoint where to focus for better engagement.
hear from industry experts & leading brands

Speakers

Focus

Learn where to prioritize within your customer experience and how to start.
It can be overwhelming to assess your entire customer experience and determine what’s going to give you the biggest Return on Experience (ROX).

connect

Join other senior growth and marketing leaders from industry-leading brands.
Network with 200+ experienced marketers with shared business challenges, needs, and the desire to learn and evolve their CX approach.

grow

Strengthen your connection with your customers as well as your immediate and long-term CX strategies.
The insights and trends shared at CX Midwest will directly inform and help you shape a customer-centric, future-focused approach.
Learn how to

GO TO MARKET STRONGER

Get insights and inspiration for thinking more holistically about your brand's customer experience. Speakers and panelists from industry-leading brands will address key topics and CX challenges facing companies today.
ONE DAY. COUNTLESS INSIGHTS.

Agenda

  • 8:00 AM
    Check-in, breakfast and networking
  • 9:00 AM
    Welcome and Kickoff
  • Morning Keynote: Facing Our Futures: Looking to 2035 and Beyond, Nikolas Badminton
    See Details
    Nikolas will take the audience on a journey into the next frontier of customer experience—where AI, data ecosystems, wearable tech, and empathy collide. Expect an electric mix of insight, imagination, and bold possibility as he shares what the future holds and what it demands of today’s CX leaders.

    Audience Takeaways:

    • Learn how to think like a futurist: anticipate change with empathy and imagination.
    • Explore real-world examples of CX transformation across industries.
    • See how future-forward brands are using data, AI, and immersive tech to create deeper human connection.

  • Panel Discussion: The Executive Lens: CX and The C-Suite
    See Details
    A candid conversation on how executives integrate CX and marketing into core business priorities—unpacking investment strategies, decision-making processes, and what it really takes to win executive buy-in.

    Panelists:
    Stacy Anderson, Global President, Anytime Fitness
    Mike Grahl, CMO, Minnesota Timberwolves & Lynx
    Gary Trettel, CFO, Ziegler CAT
    David Sturrus, CCO, Banfield Pet Hospital
  • BOLDtalks: Behind the Golden Arches: How AI & Design Thinking Fuels CX Innovation at McDonald’s
    See Details
    What happens when one of the world’s most iconic brands rewires its innovation engine around AI and design thinking? You get smarter systems, faster feedback loops, and a relentless focus on solving for real-world complexity. In this behind-the-counter look, Danny shares how McDonald’s is operationalizing innovation—combining AI tools and design thinking methods to fuel customer experience transformation at scale.

    Speaker:
    Daniel Ryback, Sr. Global Innovation Lead, Customer Experience, McDonald’s

    The world is moving fast, so join us for 20 minutes of impact. These bite-size sessions of learning will focus on providing you real-life insights, applications and takeaways from leading brands on topics critical to driving market-leading customer experiences.
  • Lunch
  • BOLDtalks: Turning Insight Into Impact: The Lands’ End CX Transformation
    See Details
    Go behind the scenes with Lands’ End as they unify transactional and behavioral data to fuel personalization at scale. In partnership with Bold Orange, they’ve created a data-driven culture that connects insight to action across marketing, analytics, and media.

    Speakers:
    Justin Tidmarsh VP, Integrated Media, Lands’ End
    Meredith Ginther, Sr. Manager, Analytics, Lands’ End

    The world is moving fast, so join us for 20 minutes of impact. These bite-size sessions of learning will focus on providing you real-life insights, applications and takeaways from leading brands on topics critical to driving market leading customer experiences.
  • Panel Discussion: How CX Leaders Are Creating Connected Customer Experiences
    See Details
    Digital and physical experiences don’t live in silos—neither should your CX strategy. This panel of industry leaders will explore how they’re building connective tissue across every channel, crafting frictionless journeys that feel intentional and intuitive.

    Panelists:
    Whit Alexander, EVP & Chief Customer Officer, Tailored Brands
    Anne Klein, SVP & General Manager, Synchrony
    Amy Sgrignoli, VP Connected Business, Subaru
    Sarah Pitts, Director, Global Consumer Engagement, Aveda
  • BOLDtalks: Personalization That Performs: CRM Innovation at TurboTax
    See Details
    Learn how TurboTax is leading the charge in data-driven CRM with strategies that scale personalization and deliver year-over-year growth. From weekly journey optimization to surprise-and-delight tactics, this session shows the power of getting personal.

    Speaker:
    Nick Karvounis, Sr. Marketing Manager, CRM Innovation & Automation, Intuit TurboTax

    The world is moving fast, so join us for 20 minutes of impact. These bite-size sessions of learning will focus on providing you real-life insights, applications and take-aways from leading brands on topics critical to driving market-leading customer experiences.
  • Afternoon Keynote: Storytelling for Business, Matthew Luhn, Former Pixar Storyteller
    See Details
    Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Matthew Luhn, a 30-year Pixar story veteran, brings his experience creating and developing 10 blockbuster films at Pixar, and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences on an emotional level. Matthew uses the power of storytelling to bridge the gap between business and heart, driving your story toward one unforgettable selling point.
  • Closing Remarks
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DON'T FORGET TO JOIN US FOR HAPPY HOUR!

4:30 - 6:00 PM CT

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A few of the leading brands in the room

Attendees

What you should know

FAQ

  • How can I buy tickets, and what forms of payment are accepted?
    Tickets can be purchased online via our registration page. All major forms of payment, credit or debit, are accepted. 
  • How are tickets delivered, and can I use my phone for mobile ticketing?
    Tickets are entirely virtual. If you completed registration and purchased a ticket, simply check in with your first and last name at the event to receive your name tag.
  • Can I purchase my ticket on-site the day of the event?
    Tickets cannot be purchased on-site. All tickets must be purchased online ahead of the event.
  • Is there a virtual option for the event?
    This is an in-person only event. A virtual option is not available this year.
  • Is there parking available at the venue?
    Metered street parking is available around the venue. There is also a parking ramp located one block away at 201 2nd St SE, Minneapolis, MN 55414.
  • What is the event attire?
    We recommend business casual attire.
  • Is there a wheelchair accessible entrance?
    Yes, the venue’s main entrance is wheelchair accessible.
  • Is there a mother’s room at the venue?
    Yes, there is a private space available on the second floor for attendees to reserve. The room is equipped with comfortable seating, electrical outlets and a small refrigerator for storage, if needed.
  • Who is eligible to attend this event?
    This year's event is only open to senior growth, marketing, and technology leaders from brands and businesses. This is not an agency event. Bold Orange reserves the right to deny entry or decline admission to those who do not meet these criteria.
  • What is the refund policy?
    All purchased tickets are final. No refunds will be offered.
event location
THE MACHINE SHOP
300 2nd Street SE, Minneapolis, MN 55414
Hotel recommendation
The Canopy Hotel
708 S 3rd Street, Minneapolis, MN 55415
CX Midwest 2025